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Yes, the book is meticulously crafted to cover all topics and units as per the latest syllabus for MC-405 at Panjab University, Chandigarh.
Yes, Unit-III includes a dedicated chapter on the "Extended Services Marketing Mix," which covers the traditional 4Ps along with the additional 3Ps (People, Process, Physical Evidence) specific to services.
Absolutely. Unit-III contains specific chapters on "Managing Demand and Supply" and "Managing Waiting Lines," which are crucial for service operations management.
Yes, the GAP model of service quality is covered in detail within the chapters on "Service Quality Dimensions" and "Feedback/Recovery and Loyalty" in Unit-IV, as outlined in the syllabus.
Yes, the book covers strategies for building customer relationships and loyalty in chapters like "Customer Relationship Marketing in Services" (Unit-I) and "Feedback/Recovery and Loyalty" (Unit-IV).
Yes, Unit-II includes a chapter on the "Role of Intermediaries in Service Delivery," which encompasses discussions on various delivery channels, including digital and cyberspace options.
Unit-I contains a dedicated chapter on "Consumer Behavior in Services," which delves into the service encounter, purchase process, and customer expectations.
While specifically designed for Panjab University, the core principles of services marketing covered in this book are universal and can be a valuable resource for other commerce courses or competitive exams like UGC-NET.
The book is primarily a theoretical textbook designed to cover the university's syllabus. It focuses on explaining concepts, frameworks, and models as required for academic examinations.
Unit-I contains a dedicated chapter on "Consumer Behavior in Services," which delves into the service encounter, purchase process, and customer expectations.
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Yes, the book is meticulously crafted to cover all topics and units as per the latest syllabus for MC-405 at Panjab University, Chandigarh.
Yes, Unit-III includes a dedicated chapter on the "Extended Services Marketing Mix," which covers the traditional 4Ps along with the additional 3Ps (People, Process, Physical Evidence) specific to services.
Absolutely. Unit-III contains specific chapters on "Managing Demand and Supply" and "Managing Waiting Lines," which are crucial for service operations management.
Yes, the GAP model of service quality is covered in detail within the chapters on "Service Quality Dimensions" and "Feedback/Recovery and Loyalty" in Unit-IV, as outlined in the syllabus.
Yes, the book covers strategies for building customer relationships and loyalty in chapters like "Customer Relationship Marketing in Services" (Unit-I) and "Feedback/Recovery and Loyalty" (Unit-IV).
Yes, Unit-II includes a chapter on the "Role of Intermediaries in Service Delivery," which encompasses discussions on various delivery channels, including digital and cyberspace options.
Unit-I contains a dedicated chapter on "Consumer Behavior in Services," which delves into the service encounter, purchase process, and customer expectations.
While specifically designed for Panjab University, the core principles of services marketing covered in this book are universal and can be a valuable resource for other commerce courses or competitive exams like UGC-NET.
The book is primarily a theoretical textbook designed to cover the university's syllabus. It focuses on explaining concepts, frameworks, and models as required for academic examinations.
Unit-I contains a dedicated chapter on "Consumer Behavior in Services," which delves into the service encounter, purchase process, and customer expectations.
