SCO 210-211, New Petrol Pump, Sec-34A,
Chandigarh
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The book is meticulously structured to match the latest PTU curriculum, ensuring that all relevant topics on consumer behavior are thoroughly covered for students’ academic needs.
The book covers essential topics such as individual determinants of consumer behavior, external influences, consumer decision-making processes, and diffusion of innovation, providing a comprehensive understanding of consumer psychology.
Yes, the book includes practical case studies that bridge theoretical concepts with real-world applications, allowing students to see how consumer behavior principles play out in actual marketing scenarios.
The solved papers help students familiarize themselves with exam formats and question patterns, enhancing their preparation and boosting their chances of success in exams.
Yes, the book features structured chapters that include summaries and key takeaways to reinforce learning and aid in revision.
This book combines a student-friendly approach with real-world applications, exam-oriented content, and a comprehensive examination of both individual and external factors affecting consumer behavior, making it a well-rounded resource.
Yes, the book covers the process of opinion leadership, the profile of opinion leaders, and how this role influences firm promotional strategies.
Yes, marketing professionals seeking to deepen their understanding of consumer psychology and decision-making processes will find valuable insights within this book.
The book discusses social influences such as group dynamics, family decision-making processes, cultural norms, and social class, highlighting how these factors shape consumer behavior.
Individual determinants covered include motivation, personality, perception, learning, and attitudes, which help students understand how personal factors influence consumer purchasing decisions.
