Name: Integrated Marketing Communication and Brand Equity MCOM 3rd Semester Panjab University Chandigarh
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Price: 525 INR
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Integrated Marketing Communication and Brand Equity MCOM 3rd Semester Panjab University Chandigarh

by Madhurima

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23 Customer Review

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Q1

Is this book strictly aligned with the Panjab University MCOM 3rd Semester syllabus for 2023-24?

A1

Yes, this book is meticulously crafted to cover every topic outlined in the official syllabus for paper MC.303 (Integrated Marketing Communication & Brand Equity) for the MCOM 3rd Semester at Panjab University, Chandigarh.
Q2

Are there practical examples or case studies included to understand the application of theories?

A2

Yes, the book features a dedicated "Case Studies" section at the end, allowing students to apply theoretical concepts to real-world business scenarios, thereby enhancing practical understanding.
Q3

Are topics like brand equity and strategic brand management covered in detail?

A3

Yes, the book provides in-depth coverage of Brand Equity, Customer-Based Equity, and the Strategic Brand Management Process across multiple chapters, forming a core part of the content.
Q4

Is the creative side of advertising, such as copywriting, covered in this book?

A4

Yes, there are dedicated chapters on The Art of Copywriting, Writing for Print Media, and Copywriting for Electronic Media, which cover message development, execution, and design principles.
Q5

I am a distance learning student. Is this book sufficient as a primary study material?

A5

Yes, this book is designed as a self-contained guide that covers the entire prescribed syllabus. With its structured content, case studies, and sample paper, it is highly effective for both regular and distance learning students.
Q6

Are the concepts of segmentation, targeting, and database marketing covered?

A6

Yes, the book covers Market Segmenting and Targeting and has a full chapter on Customer Database, CRM, and Digitization, explaining their critical role in the IMC planning proces
Q7

Does the book discuss sales and trade promotions?

A7

Yes, it includes separate chapters on Trade Promotions and Consumer Sales Promotion, detailing the various tools, strategies, and objectives involved.
Q8

Is the topic of internal branding and internal marketing included?

A8

Yes, the book recognizes the importance of internal stakeholders with dedicated coverage of Internal Branding and Internal Marketing as part of the strategic brand management process.
Q9

Is the language of the book easy to understand for students new to marketing concepts?

A9

Yes, the book is written in a clear, academic style tailored for university students, explaining complex concepts like Brand Positioning and IMC Planning in a structured and comprehensible manner.
Q10

Where can I find the complete table of contents to verify all the topics?

A10

The complete Table of Contents is listed on the product detail page, which includes all 29 chapters and the additional sections like Case Studies and Question Paper, allowing you to verify the coverage of all syllabus topics.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book strictly aligned with the Panjab University MCOM 3rd Semester syllabus for 2023-24?

A1

Yes, this book is meticulously crafted to cover every topic outlined in the official syllabus for paper MC.303 (Integrated Marketing Communication & Brand Equity) for the MCOM 3rd Semester at Panjab University, Chandigarh.
Q2

Are there practical examples or case studies included to understand the application of theories?

A2

Yes, the book features a dedicated "Case Studies" section at the end, allowing students to apply theoretical concepts to real-world business scenarios, thereby enhancing practical understanding.
Q3

Are topics like brand equity and strategic brand management covered in detail?

A3

Yes, the book provides in-depth coverage of Brand Equity, Customer-Based Equity, and the Strategic Brand Management Process across multiple chapters, forming a core part of the content.
Q4

Is the creative side of advertising, such as copywriting, covered in this book?

A4

Yes, there are dedicated chapters on The Art of Copywriting, Writing for Print Media, and Copywriting for Electronic Media, which cover message development, execution, and design principles.
Q5

I am a distance learning student. Is this book sufficient as a primary study material?

A5

Yes, this book is designed as a self-contained guide that covers the entire prescribed syllabus. With its structured content, case studies, and sample paper, it is highly effective for both regular and distance learning students.
Q6

Are the concepts of segmentation, targeting, and database marketing covered?

A6

Yes, the book covers Market Segmenting and Targeting and has a full chapter on Customer Database, CRM, and Digitization, explaining their critical role in the IMC planning proces
Q7

Does the book discuss sales and trade promotions?

A7

Yes, it includes separate chapters on Trade Promotions and Consumer Sales Promotion, detailing the various tools, strategies, and objectives involved.
Q8

Is the topic of internal branding and internal marketing included?

A8

Yes, the book recognizes the importance of internal stakeholders with dedicated coverage of Internal Branding and Internal Marketing as part of the strategic brand management process.
Q9

Is the language of the book easy to understand for students new to marketing concepts?

A9

Yes, the book is written in a clear, academic style tailored for university students, explaining complex concepts like Brand Positioning and IMC Planning in a structured and comprehensible manner.
Q10

Where can I find the complete table of contents to verify all the topics?

A10

The complete Table of Contents is listed on the product detail page, which includes all 29 chapters and the additional sections like Case Studies and Question Paper, allowing you to verify the coverage of all syllabus topics.

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