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Yes, this book is meticulously crafted to cover 100% of the prescribed syllabus for Marketing Management (B.Com 3rd Sem) for Panjab University, Chandigarh, including the recent updates.
The book's content and pedagogical approach—incorporating case studies, group discussions, and interactive learning—are designed to meet the multi-disciplinary and skill-oriented goals outlined in the NEP 2020 framework.
Absolutely. Unit II includes a dedicated chapter (Chapter 14) on "Recent Trends in Online Marketing," which covers Digital Marketing, E-Marketing, Mobile Marketing, and Social Media Marketing in detail.
The syllabus emphasizes case studies as a pedagogy. The book is designed to facilitate case study discussions and includes concepts that help in analyzing real-world scenarios, though it may not contain solved numerical as the syllabus is primarily theoretical.
Yes, it is the primary objective of this book. The content is organized by unit and chapter exactly as per the syllabus, making it an ideal resource for targeted exam preparation and scoring high marks.
Yes, the book is written in clear, concise, and student-friendly language to ensure complex marketing concepts are easily comprehensible for undergraduate-level students.
Yes, it provides a solid foundation in traditional marketing principles (Marketing Mix, STP, PLC) and extensively covers modern strategies, especially in the domains of pricing, distribution, and digital promotion.
The concepts are explained with clarity and are supported by relevant examples and frameworks to aid in practical understanding, as required by the syllabus's pedagogical guidelines.
While designed for exam success, its coverage of real-world concepts, case studies, and recent trends also makes it a valuable resource for building a practical understanding of marketing for future careers.
Based on the typical style of such textbooks, it likely includes key takeaways and discussion points at the end of chapters to aid revision, though the specific inclusion of practice questions should be confirmed by reviewing the book's interior.
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Yes, this book is meticulously crafted to cover 100% of the prescribed syllabus for Marketing Management (B.Com 3rd Sem) for Panjab University, Chandigarh, including the recent updates.
The book's content and pedagogical approach—incorporating case studies, group discussions, and interactive learning—are designed to meet the multi-disciplinary and skill-oriented goals outlined in the NEP 2020 framework.
Absolutely. Unit II includes a dedicated chapter (Chapter 14) on "Recent Trends in Online Marketing," which covers Digital Marketing, E-Marketing, Mobile Marketing, and Social Media Marketing in detail.
The syllabus emphasizes case studies as a pedagogy. The book is designed to facilitate case study discussions and includes concepts that help in analyzing real-world scenarios, though it may not contain solved numerical as the syllabus is primarily theoretical.
Yes, it is the primary objective of this book. The content is organized by unit and chapter exactly as per the syllabus, making it an ideal resource for targeted exam preparation and scoring high marks.
Yes, the book is written in clear, concise, and student-friendly language to ensure complex marketing concepts are easily comprehensible for undergraduate-level students.
Yes, it provides a solid foundation in traditional marketing principles (Marketing Mix, STP, PLC) and extensively covers modern strategies, especially in the domains of pricing, distribution, and digital promotion.
The concepts are explained with clarity and are supported by relevant examples and frameworks to aid in practical understanding, as required by the syllabus's pedagogical guidelines.
While designed for exam success, its coverage of real-world concepts, case studies, and recent trends also makes it a valuable resource for building a practical understanding of marketing for future careers.
Based on the typical style of such textbooks, it likely includes key takeaways and discussion points at the end of chapters to aid revision, though the specific inclusion of practice questions should be confirmed by reviewing the book's interior.
