Name: MARKETING MANGEMENT FOR BBA 3 SEM PU NEP PU
Brand: Disha Publication
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MARKETING MANGEMENT FOR BBA 3 SEM PU NEP PU

by Madhurima

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Rating & Reviews

23 Customer Review

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Q1

Is this book strictly based on the latest NEP syllabus for Panjab University's BBA 3rd Semester?

A1

Yes, this textbook is meticulously crafted to align 100% with the latest National Education Policy (NEP) syllabus prescribed for Marketing Management at Panjab University, Chandigarh.
Q2

Does it cover the complete syllabus, including all units and topics?

A2

Absolutely. The book's table of contents and chapter structure are designed to cover every topic mentioned in the university's syllabus for both Unit I and Unit II.
Q3

Are emerging marketing trends like Digital Marketing and Green Marketing included?

A3

Yes, the book has dedicated chapters on Emerging Trends, including comprehensive coverage of Digital Marketing, Green Marketing, CRM, Direct Marketing, and Retail Marketing.
Q4

Does the book explain the 7 Ps of Service Marketing?

A4

Yes, Chapter 23 on "Marketing of Services" provides a detailed explanation of the unique characteristics of services and the expanded 7 Ps marketing mix framework.
Q5

How does this book help in understanding the Indian marketing environment?

A5

Chapter 5 on "Marketing Environment" specifically focuses on key environmental factors within the Indian context, making the concepts more relatable and applicable for students.
Q6

Is this book useful for exam preparation and scoring good marks?

A6

Yes, its syllabus-specific approach, clear structuring, and focused content make it an ideal resource for thorough revision and effective exam preparation.
Q7

Does the book include topics on both traditional and modern marketing philosophies?

A7

Yes, Chapter 2 provides a complete overview of all marketing concepts and philosophies, from the traditional Production and Product Concepts to the modern Holistic Marketing Concept.
Q8

Is Physical Distribution as a part of Place Mix explained?

A8

Yes, Chapter 22 is entirely dedicated to "Physical Distribution," covering its components and importance within the marketing mix.
Q9

Are Channel Management and Conflict Resolution strategies covered?

A9

Yes, Chapter 21 specifically addresses Channel Management and provides strategies for Channel Conflict Resolution.
Q10

Is this book only for PU Chandigarh students, or can others use it?

A10

While it is specifically designed for PU Chandigarh's syllabus, students from other universities with similar marketing management curricula may also find it highly beneficial for understanding core concepts.

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Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book strictly based on the latest NEP syllabus for Panjab University's BBA 3rd Semester?

A1

Yes, this textbook is meticulously crafted to align 100% with the latest National Education Policy (NEP) syllabus prescribed for Marketing Management at Panjab University, Chandigarh.
Q2

Does it cover the complete syllabus, including all units and topics?

A2

Absolutely. The book's table of contents and chapter structure are designed to cover every topic mentioned in the university's syllabus for both Unit I and Unit II.
Q3

Are emerging marketing trends like Digital Marketing and Green Marketing included?

A3

Yes, the book has dedicated chapters on Emerging Trends, including comprehensive coverage of Digital Marketing, Green Marketing, CRM, Direct Marketing, and Retail Marketing.
Q4

Does the book explain the 7 Ps of Service Marketing?

A4

Yes, Chapter 23 on "Marketing of Services" provides a detailed explanation of the unique characteristics of services and the expanded 7 Ps marketing mix framework.
Q5

How does this book help in understanding the Indian marketing environment?

A5

Chapter 5 on "Marketing Environment" specifically focuses on key environmental factors within the Indian context, making the concepts more relatable and applicable for students.
Q6

Is this book useful for exam preparation and scoring good marks?

A6

Yes, its syllabus-specific approach, clear structuring, and focused content make it an ideal resource for thorough revision and effective exam preparation.
Q7

Does the book include topics on both traditional and modern marketing philosophies?

A7

Yes, Chapter 2 provides a complete overview of all marketing concepts and philosophies, from the traditional Production and Product Concepts to the modern Holistic Marketing Concept.
Q8

Is Physical Distribution as a part of Place Mix explained?

A8

Yes, Chapter 22 is entirely dedicated to "Physical Distribution," covering its components and importance within the marketing mix.
Q9

Are Channel Management and Conflict Resolution strategies covered?

A9

Yes, Chapter 21 specifically addresses Channel Management and provides strategies for Channel Conflict Resolution.
Q10

Is this book only for PU Chandigarh students, or can others use it?

A10

While it is specifically designed for PU Chandigarh's syllabus, students from other universities with similar marketing management curricula may also find it highly beneficial for understanding core concepts.

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