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Yes, this book is meticulously crafted to align 100% with the latest prescribed syllabus for B.Com (4th Semester), BBA (3rd Semester), and M.Com (1st Semester) of Punjab University, Chandigarh.
Absolutely. The book includes dedicated and updated chapters on "Recent Trends in Online-Marketing" and "E-Marketing" (Chapters 26 & 27) as mandated by the syllabus.
Yes, the authors have used clear, concise, and student-friendly language to explain complex marketing concepts, making it suitable for students who are being introduced to the subject.
The book, being the 4th Sem/BBA 3rd Sem/M.Com 1st Sem edition, includes contemporary topics like E-Marketing and Rural Marketing. However, for very recent case studies from the last 1-2 years, supplementing with current business news is recommended.
While its primary focus is the Punjab University syllabus, the strong foundational knowledge in marketing principles it provides can be a valuable starting point for various competitive exams and professional courses.
The book dedicates a full chapter (Chapter 7) to Consumer Buying Behaviour, breaking down the psychological, social, and personal factors influencing consumer decisions in a structured and comprehensible way.
While it is tailored for PU, Chandigarh, students from other universities with similar marketing management syllabi will find the core concepts universally applicable and beneficial.
This textbook is primarily theoretical, focusing on conceptual understanding as required for university exams. It does not heavily feature MCQs or practical exercises.
Yes, the "Contents" list provided confirms that all 28 chapters, from "Introduction to Marketing" to "Rural Marketing," are covered in this single volume.
Yes, this book is an excellent self-study guide for distance education students as it is structured to cover the entire syllabus in a systematic and easy-to-follow manner.
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Yes, this book is meticulously crafted to align 100% with the latest prescribed syllabus for B.Com (4th Semester), BBA (3rd Semester), and M.Com (1st Semester) of Punjab University, Chandigarh.
Absolutely. The book includes dedicated and updated chapters on "Recent Trends in Online-Marketing" and "E-Marketing" (Chapters 26 & 27) as mandated by the syllabus.
Yes, the authors have used clear, concise, and student-friendly language to explain complex marketing concepts, making it suitable for students who are being introduced to the subject.
The book, being the 4th Sem/BBA 3rd Sem/M.Com 1st Sem edition, includes contemporary topics like E-Marketing and Rural Marketing. However, for very recent case studies from the last 1-2 years, supplementing with current business news is recommended.
While its primary focus is the Punjab University syllabus, the strong foundational knowledge in marketing principles it provides can be a valuable starting point for various competitive exams and professional courses.
The book dedicates a full chapter (Chapter 7) to Consumer Buying Behaviour, breaking down the psychological, social, and personal factors influencing consumer decisions in a structured and comprehensible way.
While it is tailored for PU, Chandigarh, students from other universities with similar marketing management syllabi will find the core concepts universally applicable and beneficial.
This textbook is primarily theoretical, focusing on conceptual understanding as required for university exams. It does not heavily feature MCQs or practical exercises.
Yes, the "Contents" list provided confirms that all 28 chapters, from "Introduction to Marketing" to "Rural Marketing," are covered in this single volume.
Yes, this book is an excellent self-study guide for distance education students as it is structured to cover the entire syllabus in a systematic and easy-to-follow manner.
