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Yes, this book is meticulously crafted to adhere strictly to the latest prescribed syllabus for Marketing Management at Panjab University, Chandigarh.
Absolutely. It provides a strong foundation in traditional marketing concepts like the marketing mix and STP, and also includes a dedicated chapter on emerging trends, including e-marketing, mobile marketing, and social media marketing.
Yes, Unit I includes a comprehensive chapter on consumer behavior, covering factors influencing buying behavior and the buying decision process as per the syllabus.
Yes, Chapter 7 is entirely dedicated to marketing segmentation, targeting, and positioning, detailing the levels, patterns, and variables involved.
Yes, Chapter 11 specifically covers Brand Management and Trademark, which is a part of the syllabus.
Yes, Promotion Decisions are broken down into two detailed chapters (15 & 16) that cover the steps involved in advertising programs, sales promotion, and personal selling.
The book is written in an examination-oriented style, focusing on clarity and syllabus coverage, which makes it an excellent resource for exam preparation.
While it is tailored for PU students, the book covers fundamental marketing principles that are universal, making it a useful resource for anyone seeking a structured introduction to the subject.
The provided content list does not explicitly mention practice questions. It is primarily a theoretical textbook based on the syllabus. You should check the physical copy for any additional exercises.
Yes, Chapter 5 covers both the Marketing Information System (MIS) and Marketing Research.
No Description Added
Yes, this book is meticulously crafted to adhere strictly to the latest prescribed syllabus for Marketing Management at Panjab University, Chandigarh.
Absolutely. It provides a strong foundation in traditional marketing concepts like the marketing mix and STP, and also includes a dedicated chapter on emerging trends, including e-marketing, mobile marketing, and social media marketing.
Yes, Unit I includes a comprehensive chapter on consumer behavior, covering factors influencing buying behavior and the buying decision process as per the syllabus.
Yes, Chapter 7 is entirely dedicated to marketing segmentation, targeting, and positioning, detailing the levels, patterns, and variables involved.
Yes, Chapter 11 specifically covers Brand Management and Trademark, which is a part of the syllabus.
Yes, Promotion Decisions are broken down into two detailed chapters (15 & 16) that cover the steps involved in advertising programs, sales promotion, and personal selling.
The book is written in an examination-oriented style, focusing on clarity and syllabus coverage, which makes it an excellent resource for exam preparation.
While it is tailored for PU students, the book covers fundamental marketing principles that are universal, making it a useful resource for anyone seeking a structured introduction to the subject.
The provided content list does not explicitly mention practice questions. It is primarily a theoretical textbook based on the syllabus. You should check the physical copy for any additional exercises.
Yes, Chapter 5 covers both the Marketing Information System (MIS) and Marketing Research.
