Marketing Management BCom 4th Semester PU Chandigarh
Marketing Management BCom 4th Semester PU Chandigarh
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Contents
1. Marketing An Overview
2. Marketing Concepts And Management Process
3. Function Of Marketing
4. Marketing Mix
5. Mis And Marketing Reseatch
6. Consumer Behaviour
7. Market Segmentation Targeting And Positioning
8. Product Decision
9. Product Life Cycle
10. New Product Development
11. Brand Management
12. Pricing Decisions
13. Distribution Decisions
14. Marketing Comunications
15. Promotion Decisions - I
16. Promotion Decisions - II
17. Issues In Marketing In Developing Economy - I
18. Issues In Marketing In Developing Economy - II
19. Rural Marketing
Case Studies
Click Here To Download Content (INDEX) Of Old Version (Edition 2021)
Click Here To Download Content (INDEX) Of Old Version (Edition 2016)
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