Project Management BBA 4th Semester PU Chandigarh

Project Management BBA 4th Semester PU Chandigarh

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Publisher:
Kalyani Publishers
ISBN:
9789327260342
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India
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Over the past few years there has been paradigm shift in business environment. Moving from conventional craft production to mass production, businesses are now focusing on diverse and customer centric production. Global markets are becoming centre of attraction for domestic producers. Costs were just given to customers by viewing them as uncontrollable but nowadays customers are not penalized for inefficiency of business. Timely delivery of the output was never important but today time has become major source of competitive advantage. Increased social responsibility of businesses is being stressed to tackle environmental  concerns. Product advertisements which were just mind-bending ways to won the customers are becoming factual and verifiable. Customers who were not important at all, whose complaints were just thrown away. are nowadays top most priority. Business owner who were just aiming to run by fast money, fast track and taking over the managers are rethinking of a secure, assured and ethical growth. they are realizing that strategic alliance is better option than takeovers. Above all continuous innovations and value increment of product lines is dominating the scene. Such a combination of needs. people , and problems has made businesses a complex phenomenon which could not be run successfully with conventional concepts. frameworks and models. Hence the need was felt for a major rethink of the way the businesses are to be managed. One such way is to run the project -based businesses rather than usual business routine operations. A project is a temporary organization to which resources are assigned to undertake a unique, novel and transient endeavor that involves managing the inherent uncertainty and need for integration in order to delver beneficial objectives of change. Projects apply to and are dominating in almost all the industries, be it the construction, IT, communications, automobiles, the media  and consulting and professional services.    

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