Name: Pearson Principles of Marketing
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Pearson Principles of Marketing

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Principles of Marketing by Philip Kotler, Gary Armstrong, and Prafulla Agnihotri (Pearson Education) is a definitive guide to modern marketing strategies. Covering essential topics like consumer behavior, digital marketing, branding, and pricing, this book provides a customer-centric approach to creating value and engagement. With real-world case studies, ethical marketing insights, and the latest trends in AI and e-commerce, it is ideal for students and professionals.

Principles of Marketing by Philip Kotler, Gary Armstrong, and Prafulla Agnihotri is a comprehensive guide to the fundamental concepts and practices of marketing in today’s dynamic business environment. Published by Pearson Education, this book is an essential resource for students, educators, and professionals seeking to understand customer value creation, digital marketing, branding, and strategic market planning.

Key Features of the Book

1. Customer-Centric Approach: Learn how to create customer value and engagement through effective marketing strategies.

2. Real-World Examples & Case Studies: Practical insights from global brands illustrate key marketing principles.

3. Digital Marketing Integration: Updated coverage of digital marketing trends, social media strategies, and e-commerce.

4. Comprehensive Coverage: From consumer behavior to pricing strategies, retailing, and sustainable marketing, this book covers all critical aspects.

5. Marketing Analytics & Data-Driven Decisions: Includes sections on marketing information systems and data analysis for better decision-making.

6. Ethical & Sustainable Marketing: Discusses corporate social responsibility (CSR) and ethical marketing practices.

7. Glossary, Appendix, and Career Guidance: Helpful tools like marketing plans, financial metrics, and career advice for aspiring marketers.

Why Choose This Book?

1. Authored by Industry Legends: Philip Kotler, the "father of modern marketing," along with Gary Armstrong and Prafulla Agnihotri, brings unparalleled expertise.

2. Ideal for Academic & Professional Use: Suitable for undergraduate and graduate courses in marketing, business studies, and professional certification programs.

3. Updated Content: Reflects the latest trends in digital marketing, AI in marketing, and customer experience management.

4. Practical Exercises & Review Questions: Reinforces learning with case studies, discussion questions, and application-based exercises.

Who Should Read This Book?

1. Marketing students and educators

2. Business professionals and entrepreneurs

3. Digital marketers and brand managers

4. Anyone preparing for competitive exams in marketing and business studies

Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book suitable for beginners in marketing?

A1

Yes, it covers foundational to advanced marketing concepts in an easy-to-understand manner.
Q2

Does it include digital marketing topics?

A2

Yes, it has a dedicated chapter on digital marketing, social media, and e-commerce strategies.
Q3

Are there real-world case studies in this book?

A3

Absolutely, it includes global brand examples and practical marketing scenarios.
Q4

Is this book useful for MBA students?

A4

Yes, it is widely used in MBA and business programs worldwide.
Q5

oes it provide guidance on creating a marketing plan?

A5

Yes, Appendix 1 includes a step-by-step marketing plan framework.
Q6

Are there exercises or review questions for self-study?

A6

Each chapter includes discussion questions, case studies, and application exercises.
Q7

Does it cover ethical and sustainable marketing?

A7

Yes, Chapter 20 focuses on corporate social responsibility (CSR) and ethical practices.
Q8

Does it explain pricing strategies in detail?

A8

Chapters 10 and 11 cover pricing models, psychological pricing, and value-based pricing.
Q9

Does it discuss consumer behavior theories?

A9

Yes, Chapters 5 and 6 analyze consumer and business buyer behavior.
Q10

Does it include international marketing strategies?

A10

Yes, Chapter 19 discusses global marketplace dynamics.

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Part 1: Defining Marketing and the Marketing Process

1. Marketing: Creating Customer Value and Engagement

2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Part 2: Understanding the Marketplace and Consumer Value

3. Analyzing the Marketing Environment

4. Managing Marketing Information to Gain Customer Insights

5. Consumer Markets and Buyer Behavior

6. Business Markets and Business Buyer Behavior

Part 3: Designing a Customer Value-Driven Strategy and Mix

7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

8. Products, Services and Brands: Building Customer Value

9. Developing New Products and Managing the Product Life cycle

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies: Advanced Topics

12. Marketing Channels: Delivering Customer Value

13. Retailing and Wholesaling

14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy\

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Digital Marketing

Part 4: Extending Marketing

18. Creating Competitive Advantage

19. The Global Marketplace

20. Sustainable Marketing: Social Responsibility and Ethics

Appendix 1: Marketing Plan

Appendix 2: Marketing by the Numbers

Appendix 3: Careers in Marketing

Glossary

References

Index

Table Content

Have Doubts Regarding This Product ? Ask Your Question

Q1

Is this book suitable for beginners in marketing?

A1

Yes, it covers foundational to advanced marketing concepts in an easy-to-understand manner.
Q2

Does it include digital marketing topics?

A2

Yes, it has a dedicated chapter on digital marketing, social media, and e-commerce strategies.
Q3

Are there real-world case studies in this book?

A3

Absolutely, it includes global brand examples and practical marketing scenarios.
Q4

Is this book useful for MBA students?

A4

Yes, it is widely used in MBA and business programs worldwide.
Q5

oes it provide guidance on creating a marketing plan?

A5

Yes, Appendix 1 includes a step-by-step marketing plan framework.
Q6

Are there exercises or review questions for self-study?

A6

Each chapter includes discussion questions, case studies, and application exercises.
Q7

Does it cover ethical and sustainable marketing?

A7

Yes, Chapter 20 focuses on corporate social responsibility (CSR) and ethical practices.
Q8

Does it explain pricing strategies in detail?

A8

Chapters 10 and 11 cover pricing models, psychological pricing, and value-based pricing.
Q9

Does it discuss consumer behavior theories?

A9

Yes, Chapters 5 and 6 analyze consumer and business buyer behavior.
Q10

Does it include international marketing strategies?

A10

Yes, Chapter 19 discusses global marketplace dynamics.

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