Principles of Marketing by Philip Kotler, Gary Armstrong, and Prafulla Agnihotri is a comprehensive guide to the fundamental concepts and practices of marketing in today’s dynamic business environment. Published by Pearson Education, this book is an essential resource for students, educators, and professionals seeking to understand customer value creation, digital marketing, branding, and strategic market planning.
Key Features of the Book
1. Customer-Centric Approach: Learn how to create customer value and engagement through effective marketing strategies.
2. Real-World Examples & Case Studies: Practical insights from global brands illustrate key marketing principles.
3. Digital Marketing Integration: Updated coverage of digital marketing trends, social media strategies, and e-commerce.
4. Comprehensive Coverage: From consumer behavior to pricing strategies, retailing, and sustainable marketing, this book covers all critical aspects.
5. Marketing Analytics & Data-Driven Decisions: Includes sections on marketing information systems and data analysis for better decision-making.
6. Ethical & Sustainable Marketing: Discusses corporate social responsibility (CSR) and ethical marketing practices.
7. Glossary, Appendix, and Career Guidance: Helpful tools like marketing plans, financial metrics, and career advice for aspiring marketers.
Why Choose This Book?
1. Authored by Industry Legends: Philip Kotler, the "father of modern marketing," along with Gary Armstrong and Prafulla Agnihotri, brings unparalleled expertise.
2. Ideal for Academic & Professional Use: Suitable for undergraduate and graduate courses in marketing, business studies, and professional certification programs.
3. Updated Content: Reflects the latest trends in digital marketing, AI in marketing, and customer experience management.
4. Practical Exercises & Review Questions: Reinforces learning with case studies, discussion questions, and application-based exercises.
Who Should Read This Book?
1. Marketing students and educators
2. Business professionals and entrepreneurs
3. Digital marketers and brand managers
4. Anyone preparing for competitive exams in marketing and business studies
