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Yes, this book is the prescribed and most current edition, meticulously crafted to align 100% with the official syllabus for MC. 105 - Marketing Management at Panjab University.
Yes, Unit I explicitly includes a chapter on "Marketing Mix (4Ps and Beyond)" and discusses modern marketing challenges, reflecting a contemporary approach to the subject.
The book provides extensive coverage, with two dedicated chapters (Marketing Information System - I & II) that cover the concepts, components, and processes of MIS and Marketing Research in significant detail.
Yes, Chapter 10 on "Forecasting Market Demand" in Unit II is designed to explain the methods and processes of measuring and forecasting market demand in a clear, student-friendly manner.
Unit III has a full chapter on "Marketing of Services," which specifically covers the marketing of ideas, institutions, persons, places, and events, making it highly relevant to today's economy.
Absolutely. Chapter 13 is entirely dedicated to "Branding, Packaging, and Labeling," and it includes specific sub-sections on Brand Strategies and Management, providing a comprehensive understanding.
While its primary focus is the MCom syllabus, the book covers fundamental and advanced marketing management concepts that form a core part of the Commerce syllabus for exams like UGC-NET, making it a valuable reference.
Unit IV on Pricing explains various pricing methods, influencing factors, and key strategies and programs, often using business contexts to illustrate the concepts clearly.
Yes, the book is written in clear, academic English with a focus on conceptual clarity, making it accessible for students who are being introduced to marketing management at the postgraduate level.
Yes, within Unit III on Product Management, the book covers the concept of managing products through their life cycles, a critical aspect of product strategy.
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Yes, this book is the prescribed and most current edition, meticulously crafted to align 100% with the official syllabus for MC. 105 - Marketing Management at Panjab University.
Yes, Unit I explicitly includes a chapter on "Marketing Mix (4Ps and Beyond)" and discusses modern marketing challenges, reflecting a contemporary approach to the subject.
The book provides extensive coverage, with two dedicated chapters (Marketing Information System - I & II) that cover the concepts, components, and processes of MIS and Marketing Research in significant detail.
Yes, Chapter 10 on "Forecasting Market Demand" in Unit II is designed to explain the methods and processes of measuring and forecasting market demand in a clear, student-friendly manner.
Unit III has a full chapter on "Marketing of Services," which specifically covers the marketing of ideas, institutions, persons, places, and events, making it highly relevant to today's economy.
Absolutely. Chapter 13 is entirely dedicated to "Branding, Packaging, and Labeling," and it includes specific sub-sections on Brand Strategies and Management, providing a comprehensive understanding.
While its primary focus is the MCom syllabus, the book covers fundamental and advanced marketing management concepts that form a core part of the Commerce syllabus for exams like UGC-NET, making it a valuable reference.
Unit IV on Pricing explains various pricing methods, influencing factors, and key strategies and programs, often using business contexts to illustrate the concepts clearly.
Yes, the book is written in clear, academic English with a focus on conceptual clarity, making it accessible for students who are being introduced to marketing management at the postgraduate level.
Yes, within Unit III on Product Management, the book covers the concept of managing products through their life cycles, a critical aspect of product strategy.
