Retail Management MBA 4th Sem PTU by Anshul Dogra, published by Thakur Publication, is a crucial academic resource for MBA students in their fourth semester at Punjab Technical University. The book encompasses essential topics such as the introduction to retailing in India, types of retailers, store management, and the role of customer service and IT in retailing. With practical case studies and model papers, it equips students with the analytical and strategic skills necessary to excel in retail management. Ideal for anyone looking to deepen their understanding of retail dynamics and enhance their career prospects in the sector.
Yes, the book is meticulously designed to cover all topics as per the latest PTU syllabus for MBA Semester IV (Retail Management).
The author, Anshul Dogra, is an expert in retail management, bringing authoritative knowledge and insights that enhance the learning experience for students.
The book adopts a practical learning approach by incorporating real-world case studies that allow students to apply theoretical knowledge to actual retail scenarios.
Yes, the book includes sample question papers and model papers to aid students in exam preparation and self-assessment.
While the book is primarily text-based, it encourages critical thinking through case studies and model papers that prompt students to engage actively with the material.
Yes, it includes real-world case studies to help students apply theoretical concepts to practical retail scenarios
While it may not include past papers, it provides model question papers based on the syllabus pattern.
The book includes case studies and model papers for self-assessment, but chapter-end exercises may vary.
The book examines various retail formats, including food retailers, general merchandise retailers, non-store retail formats, and service retailing.
Students will be able to identify opportunities in retail management, apply store management theories, design effective store layouts, and understand the strategic advantages of customer service.
Yes, the book is meticulously designed to cover all topics as per the latest PTU syllabus for MBA Semester IV (Retail Management).
The author, Anshul Dogra, is an expert in retail management, bringing authoritative knowledge and insights that enhance the learning experience for students.
The book adopts a practical learning approach by incorporating real-world case studies that allow students to apply theoretical knowledge to actual retail scenarios.
Yes, the book includes sample question papers and model papers to aid students in exam preparation and self-assessment.
While the book is primarily text-based, it encourages critical thinking through case studies and model papers that prompt students to engage actively with the material.
Yes, it includes real-world case studies to help students apply theoretical concepts to practical retail scenarios
While it may not include past papers, it provides model question papers based on the syllabus pattern.
The book includes case studies and model papers for self-assessment, but chapter-end exercises may vary.
The book examines various retail formats, including food retailers, general merchandise retailers, non-store retail formats, and service retailing.
Students will be able to identify opportunities in retail management, apply store management theories, design effective store layouts, and understand the strategic advantages of customer service.