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Yes, it strictly follows the MBA 926-18 syllabus, covering all units, including product management, brand equity, and case studies.
While the paper is from 2016, the core concepts and question patterns remain valuable for exam preparation.
The book is structured with clear explanations, unit-wise breakdowns, and exam-focused content for easy revision.
Yes, it includes a 2016 question paper and case studies for self-evaluation.
The book focuses on providing a comprehensive understanding of key concepts, strategies, and practices in product and brand management relevant to MBA Semester IV students specializing in marketing.
The book is organized into four units covering essential topics, including Introduction to Product Management, Product Planning and Development, Basic Understanding of Brands, and Managing Brand Loyalty, Equity, and Rejuvenation.
Yes, the book includes real-world case studies that illustrate how businesses apply product and brand management strategies, providing practical insights and enhancing analytical skills.
Students will gain hands-on knowledge through case studies, examples of successful brand strategies, and techniques for overcoming challenges in product management.
Consumer research is emphasized throughout the book as a critical tool for understanding customer needs, preferences, and behaviors, which informs product planning, branding strategies, and marketing efforts.
Yes, the text delves into psychological factors, explaining how consumer perceptions, emotions, and cognitive biases influence brand choice and loyalty.
