MARKETING RESEARCH

Marketing Research is a book written jointly by two renowned authors, Shashi K. Gupta and Praneet Rangi. The book is published under the eyeful publication of the reputed Kalyani Publishers. It has been prescribed by the Panjab University, Chandigarh to pursue their studies in M.Com. 3^rd Semester. This is the latest 4^th Revised Edition of the book. Hence, it houses no or very few errors and all updated information are included. The book elaborates on key marketing research concepts. The marketing information system has been explained in detail. Keeping in mind the increasing use of online research methods, the new edition explains the great details of the online methods of data collection and the use of computers in research. The topic of the sampling frame has been explained in terms of its importance, types, and methods of creating a sampling frame. The current book pays special attention to the status development and organization of marketing research in India.

SALIENT FEATURES OF THE BOOK:

• The book aims to cover the subject of marketing research in a suitable manner with inclusion of real-time examples in the text of the body.

• A chapter is dedicated to the practical application of marketing research wherein consumer research, product research, advertising research, and sales analysis and forecasting has been included.

• The book is a compilation of twenty chapters which are well explained and put in easy simple plain language for proper comprehension.

• The book closely adheres to the syllabus of the University.

  
  

  Click Here To Download Content (INDEX) Of New and Old Version