SCO 210-211, New Petrol Pump, Sec-34A,
Chandigarh
7696866526,
0172 2665665
Unlock the potential of the digital realm with Puneet Kumar's "Digital Marketing Skill Enhancement Course (SEC)." Tailored for BCA 2nd year, 3rd semester students at Panjab University, Chandigarh, this comprehensive guide adheres to the latest NEP syllabus. The book breaks down complex digital marketing concepts, covering SEO, social media marketing, and email campaigns, using student-friendly language and practical examples. Equip yourself with market-ready skills and excel academically by adding this invaluable resource to your study arsenal.
1.Digital Marketing: Start with the basics and expand your understanding to encompass the diverse tools and techniques used in the realm of digital marketing. This foundational section sets the stage for more advanced topics by explaining what digital marketing is and how it functions in the modern world.
3.Search Engine Optimization (SEO): Learn the critical aspects of SEO, including on-page and off-page optimization, keyword research, and the significance of high-quality content. This section is vital for anyone looking to enhance website visibility and drive organic search traffic.
3.Social Media Marketing: Explore strategies to harness the power of social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Discover the importance of effective content creation, audience engagement, and social media analytics to create influential and successful campaigns.
4.E-mail Marketing: Gain insights into constructing effective email marketing campaigns. Topics include building a subscriber list, designing impactful emails, and measuring the success of your campaigns. This chapter empowers you to reach and retain your audience efficiently.
