SCO 210-211, New Petrol Pump, Sec-34A,
Chandigarh
7696866526,
0172 2665665
The Digital Marketing SEC is a comprehensive course designed for B.COM/BBA 1st year, 1st semester students at Panjab University, Chandigarh. Authored by Puneet Kumar and published by Kalyani Publishers, it provides updated knowledge and skills in digital marketing, aligned with the National Education Policy (NEP) guidelines.
This course is specifically intended for B.COM/BBA first-year students at Panjab University, Chandigarh. It's designed to provide them with foundational and practical knowledge of digital marketing.
Students will learn the basics of digital marketing, search engine optimization (SEO), social media marketing, and email marketing. The course also covers the design and creation of websites along with the analysis of online marketing environments
The main objectives include understanding the principles of digital marketing, analyzing online environments, designing websites, and creating effective marketing campaigns utilizing various digital tools and platforms.
The assessment consists of a total of 75 marks: 60 marks for the theory exam and 15 marks for internal assessment. The exam is three hours long and consists of short answer and essay-type questions.
The book features up-to-date content aligned with NEP, uses student-friendly language, includes real-world examples and self-assessment questions, and focuses specifically on the curriculum for Panjab University.
Absolutely! Understanding digital marketing is essential in today's job market, as businesses increasingly rely on digital strategies. This course equips students with the skills needed for various roles in marketing and business development.
There are no specific prerequisites for this course. It is designed for beginners and is suitable for students who have an interest in marketing and the digital landscape.
Yes, the course includes a practical component where students will engage in hands-on activities related to digital marketing strategies, campaign creation, and the use of various digital tools.
Yes, the course materials will include access to supplemental online resources, tutorials, and case studies that can further enhance your learning experience.
1.Digital Marketing: Start with the basics and expand your understanding to encompass the diverse tools and techniques used in the realm of digital marketing. This foundational section sets the stage for more advanced topics by explaining what digital marketing is and how it functions in the modern world.
3.Search Engine Optimization (SEO): Learn the critical aspects of SEO, including on-page and off-page optimization, keyword research, and the significance of high-quality content. This section is vital for anyone looking to enhance website visibility and drive organic search traffic.
3.Social Media Marketing: Explore strategies to harness the power of social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Discover the importance of effective content creation, audience engagement, and social media analytics to create influential and successful campaigns.
4.E-mail Marketing: Gain insights into constructing effective email marketing campaigns. Topics include building a subscriber list, designing impactful emails, and measuring the success of your campaigns. This chapter empowers you to reach and retain your audience efficiently.
