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Digital Marketing Skill Enhancement Course (SEC)

₹225.00

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Unlock the potential of the digital realm with Puneet Kumar's "Digital Marketing Skill Enhancement Course (SEC)." Tailored for BCA 2nd year, 3rd semester students at Panjab University, Chandigarh, this comprehensive guide adheres to the latest NEP syllabus. The book breaks down complex digital marketing concepts, covering SEO, social media marketing, and email campaigns, using student-friendly language and practical examples. Equip yourself with market-ready skills and excel academically by adding this invaluable resource to your study arsenal.

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Type : book
Weight : 358 GM
ISBN : 9789364401777
Publisher : Kalyani Publishers
Seller : Amit Singh
Authors : Puneet Kumar

Overview:

Unlock the potential of the digital realm with the "Digital Marketing Skill Enhancement Course (SEC)" penned by Puneet Kumar. Published by the renowned Kalyani Publishers, this essential guide is tailored specifically for BCA 2nd year, 3rd semester students of Panjab University, Chandigarh. Staying true to the new syllabus outlined by the National Education Policy (NEP), this textbook is designed to furnish you with comprehensive and updated knowledge in digital marketing.

In-Depth Insight:

Navigating the ever-evolving digital landscape can be daunting, but with this resource, you're well-equipped to tackle diverse facets of digital marketing. The book breaks down complex concepts into digestible parts, making it easier for students to grasp and apply digital marketing principles effectively.

Educational Features:

Up-to-Date with NEP: The book adheres to the National Education Policy guidelines, making it an up-to-date resource.
Student-Friendly Language: Written in accessible English, it simplifies complex digital marketing jargon and methodologies.
University Curriculum Focused: Specifically designed for BCA 2nd year, 3rd semester students at Panjab University, Chandigarh, ensuring relevance and alignment with the curriculum.
Comprehensive and Practical: Each section is detailed with real-world examples, solved problems, and self-assessment questions to reinforce learning.

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1.Digital Marketing: Start with the basics and expand your understanding to encompass the diverse tools and techniques used in the realm of digital marketing. This foundational section sets the stage for more advanced topics by explaining what digital marketing is and how it functions in the modern world.

3.Search Engine Optimization (SEO): Learn the critical aspects of SEO, including on-page and off-page optimization, keyword research, and the significance of high-quality content. This section is vital for anyone looking to enhance website visibility and drive organic search traffic.

3.Social Media Marketing: Explore strategies to harness the power of social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Discover the importance of effective content creation, audience engagement, and social media analytics to create influential and successful campaigns.

4.E-mail Marketing: Gain insights into constructing effective email marketing campaigns. Topics include building a subscriber list, designing impactful emails, and measuring the success of your campaigns. This chapter empowers you to reach and retain your audience efficiently.