This is a book on principles and practices of management that attempt to unfold the intricacies of business in a simple language. It aims at acquainting the reader not only with a theoretical approach to the management of business organizations but also with the practices of management. The book is modest, though a determined effort to meet the requirement and related professional courses particularly at the graduation level.

This book contains 21 chapters designed to cover the syllabus of B.B.A. 1st Semester, Panjab University Chandigarh. In this endeavor, special care has been taken to keep the concepts crystal clear, language simple, and subject matter inflow and continuity.  Many observations out of the author's own long years of experience regarding the difficulties of students have been kept in mind while presenting the subject matter. To make the learning process interactive and interesting the book provides matter for Classroom discussions through case studies.