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Media and Culture for MA Sociology 4th Sem PU Hindi Medium

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  • Q1
    Is this book aligned with the M.A. Sociology 4th-semester syllabus?
    A1

    Yes, this book is specifically designed to align with the 4th-semester syllabus for M.A. Sociology, covering all essential topics in detail.

  • Q2
    Who is the author of this book?
    A2

    The book is written by P.L. Arora, a renowned academician with expertise in sociology and media studies.

  • Q3
    Does the book cover contemporary topics like social media and globalization?
    A3

    Absolutely. The book includes in-depth discussions on modern topics such as social media, globalization, and their impact on culture and society.

  • Q4
    Does the book cover Indian cultural contexts?
    A4

    Yes, the book includes a dedicated unit on media and Indian culture, discussing topics like satellite television and social media’s impact on Indian society.

  • Q5
    Are there practical examples and case studies included in the book?
    A5

    Yes, the book integrates real-world examples, case studies, and critical analysis to enhance understanding.

  • Q6
    Is this book useful for exam preparation?
    A6

    Yes, the book is designed to help students prepare for exams with its comprehensive coverage, review questions, and summaries.

  • Q7
    Does the book include diagrams and tables for better understanding?
    A7

    Yes, the book features diagrams, tables, and summaries to aid in better comprehension and retention of concepts.

  • Q8
    Can this book be used by educators as a teaching resource?
    A8

    Yes, educators can use this book as a reliable teaching resource due to its structured content and academic rigor.

  • Q9
    Does the book discuss theoretical perspectives on media and culture?
    A9

    Yes, the book provides detailed theoretical perspectives on popular culture and media, helping students understand the subject deeply.

  • Q10
    Is this book suitable for private candidates?
    A10

    Yes, the book is designed to cater to both regular and private candidates, providing comprehensive coverage of the syllabus.

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Unit 1
1. Communication: Definition
2. Communication: Process
3. Functions and Types
4. Approaches to Communication
5. Factors Influencing Communication
6. Mass Media
7. Print Media
8. Electronic Media

Unit 2
9. Culture: Popular Culture, Mass Cultures, Elite Culture
10. Popular Culture
11. Folk Culture
12. Mass Media and Culture
13. Theoretical Perspectives on Popular Culture and the Media

Unit 3
14. Globalization
15. Mass Media and Cultural Invasion
16. Social Values
17. Youth
18. Family
19. Consumerism
20. Food and Clothes
21. Entertainment
22. Dissemination of Awareness by Media on Social Issues
23. Violence
24. Stereotypes
25. Gender Issues

Unit 4
26. Media and the Indian Culture
27. Satellite Television
28. Impact of Social Media on Indian Society
SOC O 946: MEDIA AND CULTURE (HINDI MEDIUM)

Objective
This course has been designed to provide a sociological perspective on the role of popular culture and mass media in modern society. It focuses on the phenomenon of communication. mass media, popular culture, especially in the Indian context, and their relationship with the globalization process since all these together play a major role in shaping the society.

INSTRUCTIONS FOR THE PAPER-SETTERS AND FOR CANDIDATES
(i)The theory question paper will be of 80 marks, and 20 marks will be for internal assessment. The duration of the paper will be 3 hours.
(ii) For private candidates, who have not been assessed earlier for internal assessment, the Marks secured by them in the theory paper will proportionately be increased to the maximum. marks of the paper in lieu of internal assessment.
The paper setter must put note (ii) in the question paper.
The syllabus will be divided into four units.
There will be 9 questions in all. The first question is compulsory and shall be short. answer type containing 10 short questions spread over the whole syllabus to be answered in about 30 to 35 words each, carrying 20 marks, i.e., 2 marks each. The rest of the paper shall contain 4 units. Each unit shall have two long questions, and the candidates shall be given internal choice of attempting one question from each unit in all. Each question will carry 15 marks

Course Outline

Unit I
Communication: Definition, Process, Functions, and Types
Approaches to Communication
Factors Influencing Communication
Mass Media—Print, Electronic, and Online

Unit II
Culture: Popular Culture, Mass Culture, Folk Culture, Elite Culture; Mass Media and
Culture: Theoretical Perspectives on Popular Culture and the Media.

Unit III
Globalization, Mass Media, and Culture—Diffusion of global culture through the mass media
and its impact on society—social values, youth, family, consumerism, food, clothes,
entertainment; dissemination of awareness by media on social issues—violence, stereotypes,
gender issues.

Unit IV
Media and Indian Society—Satellite Television and Its Impact; Impact of Social Media.
New Tools of Online Media: Computers, Internet, Websites, Blogs, Teleconferencing, Web
Conferencing, online classes, social media, etc. 

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