STRATEGIC MANAGEMENT AND BUSINESS POLICY

'Strategic Management and Business Policy'  is written by the famous author Azhar Kazmi. This is the third edition of the book and the Panjab University, Chandigarh recommends this book for M.Com. 2^nd Semester, BBA 6^th Semester and MBA students for PU and all other various universities. The book is published under the supervision of the reputed publisher, McGraw-Hill education. The book is expected to serve a useful purpose and satisfy the learning needs of the growing numbers of management students and researchers. This book is also intended for the middle-level executives who are interested in supplementing their experience with the knowledge that can help them to prepare themselves for discharging responsibilities at the higher level of management. The structure of the textual matter of this book is based on a comprehensive model of the strategic management process provided in Chapter 3. This book features a balanced combination of theory and application. It is divided into 5 parts, one of which is devoted entirely to the case method of learning strategic management. The other four parts systematically cover the different aspects of the strategic management process.

SALIENT FEATURES OF THE BOOK:

• The latest framework of strategic management including strategy formulation, implementation, evaluation, and control.

• Special emphasis on internationalization and digitalization in the context of strategic management.

• Each chapter starts with an introductory paragraph, that states the learning objectives and the means adopted to achieve them.

• Latest topics such as resource-based view, dynamic capabilities, business modeling, VRIO framework, balanced scorecard, and much more.

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