INTERNATIONAL BUSINESS

The book, International Business is written jointly by two great authors, namely Punam Agarwal, and Jatinder Kaur. Being a publication under the reputed Kalyani Publishers, the book houses few or no errors at all. The book has been prescribed by the Panjab University, Chandigarh for students pursuing their studies in BBA 5^th Semester. International Business refers to all the activities that involve the transfer of resources, goods, services, knowledge, skills, or information across national boundaries. India, being one of the fastest-growing economies in the world has emerged as a key destination for foreign investments in India. The main focus of the Indian government is to attract foreign direct investments in India. The main focus of the Indian government is to attract foreign direct investments in the country. This book deals with the theoretical as well as practical aspects of international business in general and India’s status in particular.

SALIENT FEATURES OF THE BOOK:

• The book is divided into 2 Units which consists of well defined 8 Chapters each. This makes sure that all topics are covered and not left out.

• The book also features a List of abbreviations used in the Chapters at the end of the book. This gives an edge to the students in proper understanding of the text.

• The book is written keeping in close view of the syllabus prescribed by the Panjab University, Chandigarh.

• The use of language is plain simple for easy comprehension.

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