BUSINESS COMMUNICATION FOR MANAGERIAL EFFECTIVENESS

Business Communication for Managerial effectiveness is a textbook written by two well-known authors, viz. Dr. Manvinder Singh Tandon and Sharad Malhotra. The book is being published by the reputed publisher- Thakur Publication Pvt. Ltd., located in Jalandhar. The book is especially recommended by The I.K. Gujral Punjab Technical University for the students of MBA 1^st Semester. The book tries to provide basic concepts related to communication and different forms of communication skills. The authors have made an attempt to give an impressive and convenient look to the book. Enriched with exercises and model papers, the book tries to facilitate a proper understanding of the subject. In addition to this, figures, tables, and indexes have been used in the book to make students understand the text easily and effectively. The authors claim that the book is a valuable volume for teachers, students, and other readers. It definitely enhances the communication skills of readers. The book is written in a well-structured and systematic manner. The book meets the requirements of the students. It will help the readers to be aware of the tiny nuances and the basics of communication that differentiate an average and excellent communicator.

SALIENT FEATURES OF THE BOOK:

• An emphasis has been laid on the practical aspects to develop a peculiar attitude among learners, which is important in all business organizations.

• The book covers all the important topics of communication that are essential for gaining managerial effectiveness.

• The book is cost-efficient and yet doesn’t compromise on the quality.