Managerial Economics, 2nd Edition by Suma Damodaran is a comprehensive book designed for students and professionals seeking an in-depth understanding of economic theories and their applications in business decision-making. Published by Oxford & IBH Publishing Co Pvt. Ltd., this book bridges the gap between economic principles and managerial practices, making it an essential resource for MBA students, business managers, and economics enthusiasts.
Structured into five well-defined parts, the book systematically covers fundamental and advanced concepts in managerial economics, demand and supply analysis, production and cost theories, market structures, pricing strategies, macroeconomic policies, and market failures. With a balanced mix of theory, real-world applications, and case studies, this edition provides a robust foundation for analyzing business environments and making informed managerial decisions.
Key Features:
1. Comprehensive Coverage: Explores core topics such as demand estimation, cost analysis, market competition, pricing models, and investment risk analysis.
2. Practical Approach: Integrates economic theories with business applications, helping readers understand how economic principles influence managerial strategies.
3. Updated Content: Includes discussions on the new economy, macroeconomic policies, and information economics, ensuring relevance in today’s dynamic business landscape.
4. Structured Learning: Divided into five logical parts, each building on previous concepts for progressive understanding.
5. Appendices & Index: Provides additional reference material for quick revision and further study.
Who Should Read This Book?
1. MBA/PGDM Students—Core textbook for managerial economics courses.
2. Business Managers & Analysts—Enhances decision-making with economic insights.
3. Economics Graduates—Strengthens understanding of applied micro and macroeconomics.
4. Competitive Exam Aspirants—Useful for UGC NET, UPSC, and other economics-based exams.
Why Choose This Book?
1. Clear Explanations: Simplifies complex economic concepts with structured content.
2. Real-World Relevance: Connects theory to practical business scenarios.
3. Pedagogical Strengths: Includes diagrams, case studies, and analytical exercises for better retention.
4. Trusted Publisher: Oxford & IBH Publishing is renowned for academic and professional books.
