Comprehensive Guide to Mass Communication and Media Studies in India
Mass Communication in India by Keval J. Kumar is a definitive book that provides an in-depth exploration of mass media, journalism, and communication theories in the Indian context. Published by Jaico Books, this book serves as an essential resource for students, researchers, and professionals in media studies, journalism, and communication courses. It covers a wide range of topics, from traditional media forms like radio and cinema to modern digital platforms, advertising, and intellectual property rights.
Key Features of the Book
1. Authoritative Content: Written by Keval J. Kumar, a renowned expert in mass communication, this book offers well-researched insights into India’s media landscape.
2. Structured Syllabus: The book follows a systematic approach, making it suitable for undergraduate and postgraduate courses in journalism and mass communication.
3. Updated Media Trends: It discusses contemporary issues like digital convergence, social media, and the impact of technology on traditional media.
4. Indian Context: Unlike generic Western textbooks, this book focuses on India’s unique media ecosystem, including Bollywood, folk media, and regional journalism.
5. Theoretical and Practical Knowledge: Combines communication theories with real-world applications, making it useful for academics and industry professionals.
Who Should Read This Book?
1. Students pursuing degrees in journalism, mass communication, and media studies.
2. Academicians looking for a structured textbook for media-related courses.
3. Media Professionals seeking insights into India’s evolving media industry.
4. Researchers exploring communication theories and media trends.
Why Choose This Book?
1. Comprehensive Coverage: From print to digital media, the book addresses all major communication channels.
2. Easy-to-Understand Language: Written in a clear and engaging style, suitable for beginners and experts.
3. Relevant Case Studies: Includes examples from Indian media to enhance practical understanding.
4. Exam-Oriented Content: Helps students prepare for university exams and competitive tests.
