Fernando’s Business Environment, 2nd Edition by Agna Fernandez, published by Pearson Education, is a comprehensive and well-structured textbook designed for students pursuing undergraduate and postgraduate courses in commerce, management, and economics. This book provides an in-depth understanding of the business environment, covering economic principles, policies, legal frameworks, and global influences that shape business operations.
The second edition has been meticulously updated to reflect the latest economic trends, policy changes, and global business dynamics, making it an essential resource for students, educators, and professionals seeking to grasp the complexities of the business ecosystem.
Key Features of the Book
1. Comprehensive Coverage: The book is divided into eight parts, systematically addressing fundamental economic concepts, economic policies, development economics, corporate social responsibility, financial systems, and international trade.
2. Updated Content: Includes recent developments in Indian economic policies, globalization, foreign trade regulations, and corporate governance.
3. Real-World Applications: Connects theoretical concepts with practical business scenarios, helping students understand the impact of economic policies on businesses.
4. Case Studies and Examples: Provides relevant case studies and examples from the Indian and global business environment to enhance learning.
5. Student-Friendly Approach: Features clear explanations, structured chapters, and review questions to reinforce learning.
Why Choose This Book?
1. Ideal for B.Com, BBA, MBA, and Economics Students: Aligns with university syllabi and competitive exams.
2. Practical Insights: Helps readers understand how economic policies influence business decisions.
3. Updated Legal Frameworks: Covers recent amendments in competition law, foreign exchange regulations, and corporate governance.
4. Global Perspective: Discusses international trade, MNCs, and India’s role in global economics.
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