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  • Q1
    Is this book suitable for MBA students specializing in finance or marketing?
    A1

    Yes, it covers essential economic concepts applicable to finance, marketing, and operations management.

  • Q2
    Does the book include case studies for practical understanding?
    A2

    Yes, it provides real-world examples and case studies for better application of theories.

  • Q3
    Does it cover the latest trends like CSR and globalization?
    A3

    Yes, Part 7 (Chapter 32) discusses CSR, and Part 8 covers globalization’s impact on business.

  • Q4
    Is this book useful for UGC NET Economics preparation?
    A4

    Absolutely, it covers macroeconomic theories, market structures, and fiscal policies relevant to UGC NET.

  • Q5
    Does it discuss pricing strategies in monopolistic markets?
    A5

    Yes, Chapter 16 focuses on price determination under monopolistic competition.

  • Q6
    Does the book include game theory applications in business?
    A6

    Yes, Chapter 18 explains game theory in oligopoly markets.

  • Q7
    Does it provide demand forecasting techniques?
    A7

    Yes, Chapter 9 details demand estimation and forecasting methods.

  • Q8
    Is the book aligned with university MBA syllabi?
    A8

    Yes, it follows a structured syllabus matching most MBA and BBA programs.

  • Q9
    Are macroeconomic concepts like inflation and business cycles included?
    A9

    Yes, Part 6 (Chapters 27-28) covers inflation, growth theories, and business cycles.

  • Q10
    Does it explain linear programming in production management?
    A10

    Yes, Chapter 12 focuses on linear programming applications in production.

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PART 1. INTRODUCTION
1. Nature and Scope of Managerial Economics
2. Objectives of Business Firms
3. Some Fundamental Concepts and Business Decision Rules
4. Some Mathematical Tools of Economic Analysis
5. Optimization Technique

PART 2. THEORY OF CONSUMER DEMAND AND DEMAND FORECASTING
6. Analysis of Consumer Demand
7. Analysis of Market Demand
8. Elasticity of Demand and Its Application
9. Demand Estimation and Forecasting

PART 3. THEORY OF PRODUCTION AND COST ANALYSIS
10. Theory of Production
11. Theory of Cost and Break-Even Analysis
12. Linear Programming

PART 4. MARKET STRUCTURE, PRICING THEORY, AND PRACTICES
13. Market Structure and Market Mechanism
14. Price and Output Determination under Perfect Competition
15. Price and Output Determination
16. Price and Output Determination under Monopolistic Competition
17. Price and Output Determination under Oligopoly
18. Game Theory and Strategic Behavior of Oligopoly Firms
19. Managerial Theories of Firm
20. Pricing Strategies and Practices of Firms

PART 5. CAPITAL BUDGETING AND INVESTMENT DECISIONS
21. Capital Budgeting and Investment Decisions under Certainty
22. Investment Decisions Under Risk and Uncertainty

PART 6. MACROECONOMIC ASPECTS OF MANAGERIAL ECONOMICS
23. Macroeconomics : Definition, Scope, and Application
24. National Income : Concepts and Measurements
25. Theory of National Income Determination
26. Analysis of the Monetary Sector
27. Theories of Economic Growth and Business Cycles
28. Theories of Inflation and Control Measures

PART 7. GOVERNMENT ROLE IN THE ECONOMY AND ECONOMIC POLICIES
29. Government Role in the Market Economy
30. Monetary Policy
31. Fiscal Policy of India
32. Corporate Social Responsibility

PART 8. SOME INTERNATIONAL ASPECTS : GLOBALIZATION AND BALANCE OF PAYMENTS
33. Impact of Globalization on Business Environment
34. The Balance of Payments : Assessment and Adjustment

Index

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