Contents

1. Marketing An Introduction

2. Marketing Concepts

3. Marketing Mix

4. Marketing Information System

5. Marketing Research

6. Consumer Behaviour

7. Buying Motives

8. Product Segmentation

9. Product Concept And Classification

10. Product Mix Strategies

11. Product Planning And Development

12. New Product Development Process

13. Product Strategies

14. Product Life Cycle

15. Branding Packaging And Labelling

16. Product Pricing

17. Distribution Channels

18. Physical Distribution

19. Promotion Mix

20. Advertising

21. Advertisement Copy

22. Sales Promotion

23. Publicity And Public Relations

24. Personal Selling

25. Recent Trends In Marketing

26. Rural Marketing

27. Marketing Organisation

University Question Papers

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