SERVICE MARKETING

The book has been wholeheartedly penned down by the recognition-worthy author, Divakar Joshi. Under the supervision and quality maintenance of the great publisher- Thakur Publication Pvt. Ltd., the book captured the top position in the competitive market within a month of its production. The Panjab Technical University specifically recommends this book for MBA 3^rd Semester students. This specific book tries to give an insight into marketing theory and management within a highly practical and accessible format. The book aims to cover what every student of management requires to comprehend about services and their marketing-related topics in both theoretical and practical applications in an effective and engaging way. The author mentioned that the objective of the book is to bring together a balanced selection of core concepts as well as new perspectives that collectively articulate a knowledge-based view of service marketing. It has been designed to meet the requirements in today’s context. It is to be noted that in the developed world, over 70-90% of the GDP is being contributed by services, whereas over 80% of the workforce is in services. Hence, the growth of the service sector is considered indicative of a country’s economic progress.

SALIENT FEATURES OF THE BOOK:

• This is a comprehensive book and will be of interest to anyone who has a thing for marketing services.

• Based on an emerging market perspective, particularly drawn from the Indian Context, the book provides an interesting door to wisdom and knowledge.

• The book plans to bridge the information gap and will be need-based informative literature for the students pursuing various courses of commerce and management.

• The students are expected to acquire balanced knowledge of theory as well as practical aspects of the subject.