Kalyani Sales Management and Logistics for BBA 5th Semester Panjab University
Kalyani Sales Management and Logistics for BBA 5th Semester Panjab University
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CONTENTS
| 1. Introduction to Sales Management | 11. Warehousing |
| 2. Sales Force Management | 12. Logistics Management |
| 3. Personal Selling | 13. Supply Chain Management (SCM) Concept and Issues |
| 4. Sales Forecasting | 14. Competitive and Supply Chain Strategies |
| 5. Sales Budget | 15. Strategic Alliance |
| 6. Sales Territories | 16. Third Party and Fourth Party Logistics |
| 7. Sales Quota | 17. Reverse Logistics |
| 8. Physical Distribution | 18. Retailer Supplier Partnership |
| 9. Transportation | 19. Role of Information Technology in Supply Chain Management |
| 10. Inventory Management |
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