CONSUMER BEHAVIOUR

Consumer Behaviour is an excellent book written by the famous author- Naib Singh Jassal. The publication of the book is done by the reputed Kalyani Publishers. It has been particularly prescribed by the Panjab University, Chandigarh for students pursuing their studies in BBA 5^th Semester. This book on ‘Consumer Behaviour’ presents the current trends of consumer decision-making pertaining to the attitude and behavior of consumers. The book has been designed in simple language. Long answer and short answer type questions have been positioned at the end of each chapter. This book deals with the theoretical as well as practical aspects of Consumer Behaviour in general and with regard to India’s situation in particular.

SALIENT FEATURES OF THE BOOK:

• The book is divided consists of very well defined 23 Chapters. This makes sure that all topics are covered and not left out.

• The book also features analysis on Long and Short Questions at the end of the each chapters. This gives an edge to the students in a proper understanding of the text.

• The use of language is plain simple for easy comprehension.

• The book is written keeping in close view of the syllabus prescribed by the Panjab University, Chandigarh.

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